My story

What began as a fascination during my MA in Culture, Creativity and Entrepreneurship at the School of Performing Arts, University of Leeds, evolved into a PhD in Management at Bayes Business School, where I studied digital ownership in the creative industries at the outset of the internet. That interest in fashion and AI led me to work as a Lecturer in Creative Industries at the School of Fashion and Textiles, De Montfort University, and now as a Lecturer in Fashion Business and Technology at the University of Manchester's Department of Materials, where I study AI and creative workflows through an organisational studies lens.